We are the organization in charge of promoting nontraditional exports, international tourism and foreign investment in Colombia. Through our network of national and international offices, we offer support and essential consultation to Colombian business people. We do this through direct services to ensure the design and execution of internationalization strategies, which seek to make, develop and finalize opportunities for businesses. We encourage success in international businesses through:
- Identifying market opportunities.
- Designing strategies to penetrate markets.
- Aiding the internationalization of companies.
- Lending support to the design of action plans.
- Making contacts between business people in commercial promotion activities such as investment and international tourism.
- Developing specialized services for foreign business people interested in acquiring Colombian goods and services or in investing in Colombia.
- Realize alliances with private and public organizations -- on a national and international level -- that allow us to extend the availability of our support resources to different enterprise initiatives that promote the organization, as well as develop and improve our portfolio of services.
- From all this above, Colombia is positioned in the international market as an attractive option to do business.
To greatly impact economic growth in the country through the promotion of nontraditional exports, international tourism and foreign investment in Colombia. This will be achieved through a systematic sales process and a relation to work in "society" with the business people who push for business creation, development and finalization of opportunities in international markets.
To maintain an excellent level of quality to benefit the services offered by Colombian business people, in accord with the lines of the governmental policies of promoting of nontraditional exports, international tourism and foreign investment. This will be accomplished through a highly qualified staff and a process of continuous improvement.
- To improve the perception of Colombia on a national and international level, generating a favorable atmosphere that facilitates development and brings international businesses to our country.
- To empower both the short and medium term sale of Colombian goods and services in international markets, offering business people a portfolio of high quality services fit to their needs.
- To promote and to facilitate initiatives for foreign direct investment in Colombia as a revitalizing element for the economy.
- To develop strategies and directed actions to obtain effective promotion of Colombia as a destination with the result of increasing the flow of international tourists to the country.