- Tourism
- Foreign Investment
- Export Promotion

The capital of Colombia, it is a prosperous cosmopolitan city that has been positioned as one of the principal centers of business of Latin America. Bogota possesses one of the most flexible labor rate of Latin America, according to the IMD.
- Climate: 19ºC in average
- Bogota’s Population Projection to 2011:7.467.804 inhabitants
- Bogota’s Population with metropolitan area projection 2011:8.759.437 inhabitants
- PIB in 2010: US$42.599 million
- PIB per capita 2010: US$ 5.835
- Infrastructure: The airport El Dorado of Bogota mobilizes the major volume of load in Latin America and occupies the fourth place in passengers, according to Airports Council International. It possesses a new massive system of public transport called Transmilenio. For 2010, Bogota possesses 5 Permanent Duty-free zones, of which four are of goods and one is industrial and of services.
- A geographical privileged location: Bogota is located strategically in the center of the continent and possesses an excellent air connectivity.
- Access to the principal regional markets: The agreements of international trade allow the companies located in Bogota a direct access to the Colombian market of US$286 billion.
- An abundant and qualified labor force: The young and qualified labor force of Bogotá of 652.632 of persons who graduated between 2001 and 2010 guarantees the scalability of any operation.
- Competitive Costs: Bogota has a competitive structure of costs. Given the quality of his human resources and the operative environment, the city offers an excellent relation cost - benefit. One of these is the real-estate cost that in agreement with Colliers International in the Global Office Real State Review 2010 is lower than cities as Buenos Aires and Sao Paulo.
- An excellent environment to do business: In agreement with the last annual ranking of America Economy (2010), Bogota occupies the eighth place among the best 37 cities to do business in Latin America.
Potential Sectors
TIC's
Opportunities in BPO and software and services of technology of the information (TI)
Outsourcing of Services BPO
Creation of Centers of Services Shared for Latam, Outsourcing's companies that provide Costumer Care's services, ESO, FAO, HRO and R&D.
Software and Services TI
Opportunities for the development and integration of Services and Applications TI. M&A and Factories of Software and assembly of Data Centers.
- The high number of inhabitants in the city allows the scalability of any operation of contact center or BPO.
- Bogota is placed on a sophisticated node of telecommunications and counts with wide and competitive spaces for local as offshore operations.
- Nowadays in Bogota, Atento (Spain) possesses more than 4.600 positions and about 6.900 agents and 3 headquarters.
- Avanza (Spain) started operations in Cota, municipality near to Bogota, in 2009. It attends the local market and offshore clients in Spain and Latin America. Nowadays gives job to more than 1.200 agents.
- Teleperformance (France) acquired recently the local contact center Teledatos. Nowadays the company uses more than 7.000 agents, attends users in Latin America and Spain and operates in 5 languages
- Unísono (Spain) opened in 2008, in Bogota, his second international headquarters, nowadays gives job to more than 450 agents
- Qualified Workforce: almost 30.000 graduates between 2001 and 2010 in careers related to the industry.
- 57 % of the principal packing companies in the country that provide the cosmetic industry are in Bogota (216 companies).
- Important companies of natural ingredients for the production of cosmetics (BIORYZ Biovegetal, Labfarve, Esko Laboratorios, Tropic Oil, Neyber Ltda.).
- I&D Centers as support to the industry: Center of Biotechnology and Bioindustria (CIDBIO), Center of Microbiological Investigations (CIMIC), Corporation CorpoGen, Bioinformática's Center of the Institute of Biotechnology; as well as a solid network of universities and centers generating I&D, as the EMBnet Colombia of the Universidad Nacional.
Cosmetics and Toiletries
Opportunities in production and investigation & development
- Qualified Workforce: almost 30.000 graduates between 2001 and 2010 in careers related to the industry.
- 57 % of the principal packing companies in the country that provide the cosmetic industry are in Bogota (216 companies).
- Important companies of natural ingredients for the production of cosmetics (BIORYZ Biovegetal, Labfarve, Esko Laboratorios, Tropic Oil, Neyber Ltda.).
- I&D Centers as support to the industry: Center of Biotechnology and Bioindustria (CIDBIO), Center of Microbiological Investigations (CIMIC), Corporation CorpoGen, Bioinformática's Center of the Institute of Biotechnology; as well as a solid network of universities and centers generating I&D, as the EMBnet Colombia of the Universidad Nacional.
Automotive Industry
Opportunities in autoparts:
Manufacture of parts for the segments of the interior of vehicles and electrical components.
- Duty-free zones: Bogota, Intexzona, West.
- Development of the human capital: Program of Managerial Development for the Competitiveness and Innovation in the sector of Autoparts: ACOLFA-SENA-EAN.
- Development of the system of massive transport: Bogota - Transmilenio.
- Center of technological development: Center of self-propelling mechanics and transport SENA.
- Presencia de ensambladoras Internacionales: General Motors, Mazda , Superpolo y Toyota – Hino.
- Recognized autoparts companies of world height: Yazaki and Michelin.
Agri Industry
Opportunity in dairy products - Cundinamarca
- High levels of productivity: 9,43 liters of milk per head a day.
- Support to the investor by FEDEGAN
- AFTOSA's free Zoneona libre de AFTOSA
Tourism Infrastructure
Opportunities in infrastructure in tourism
- More than 1.700 domestic weekly flights and 370 international.
- More of 15 malls with more than 100 places, bars, disco clubs and restaurants of world height. It possesses one of the best gastronomic offers of Latin America.
- Presence of recognized multinationals like Hewlett Packard and Citibank.
- History and Culture: 45 Museums, Investor historical center La Candelaria.
- Religious Tourism: Santuario de Monserrate, July 20, Catedral de Sal, Circuit of Churches.
- Magic Experiences: Museo del Oro, la Laguna Sagrada de Guatavita, Andrés Carne de Res o la Catedral de Sal de Zipaquirá.
- In 2010, Bogota was the final destination of 51 % of the visitors who came to Colombia.
- The hotel occupation of Bogota has increased in a supported way in the last years, passing from 40 % approximately in 2002, to near 60 % for 2010.
- Position 47 in the ranking ICCA.
- 1 fairground enclosure and 65 centers of conventions and audiences
- 20 fields of 18 holes located in average to 30 minutes one of other one, and 5 fields of 9 holes.
- McCain: it opened operations in Colombia in 2000 across the acquisition of the company Colombia Congelagro. Nowadays it possesses a modern industrial plant of frozen products in Bogota.
- Firmenich: multinational company of natural and synthetic ingredients. Firmenich possesses a laboratory and a distribution center in the city of Bogota.
- General Motors: it has a plant located in the suburbs of Bogota with a capacity of 100.000 vehicles produced for year and wherefrom it exports to countries of the region, an investment plans in the next 5 years of USD 250 million to increase the productivity of the plant in Bogota. This project will allow export vehicles to the markets of Brazil, Argentina, between others.
- Marcopolo - Superpole: the manufacturers of bodywork for buses Superpole of the Brazilian multinational Marcopolo, has generated 800 new employments because of its high demand: a new contract with Panama to provide 1.200 buses and exports to markets of the region (Ecuador, Peru, Costa Rica, Surinam and Haiti).
- Nh Hoteles: Fronpeca, Spanish company of construction, invested in the construction of a hotel NH in Bogota. Nh Hoteles: Fronpeca, Spanish company of construction, invested in the construction of a hotel NH in Bogota.
- El Grupo Roble: The group constructed two hotels Marriot in Bogota: a JW Marriott of 264 rooms in the financial sector of Bogota and a Marriott of 239 rooms in Ciudad Salitre, near to the airport El Dorado.
- Belcorp: it possesses a production plant in the suburbs of Bogota (Tocancipá), where exports towards the Latin-American market and The United States. In the last years it has realized investments for more of US$ 25 millions in the adequacy of its operations and in the movement of its center of research and development towards Bogotá.
- Yanbal: it has a production center in the suburbs of Bogota (Facatativá). In the last years it has realized investments for more than US$ 10 millions for the extension of its plant and the expansion of its business in the country and the region.
- Convergys: this American company has a Contact center for consumer service in Bogota for United States and Colombia generates approximately 2000 employments.
- Citibank: from Bogota, it centralizes critical processes of facilitation for corporate banking in Latin America.Citibank: from Bogota, it centralizes critical processes of facilitation for corporate banking in Latin America.
| Economic Indicators 06/02/2012 |
|
| Inflation | |
| Goal of inflation | 2.0-4.0 % |
| Annual inflation | 3.73 |
| Rates of interest - 06/02/2012 | |
| Rate of intervention | 5.00 % |
| Rate Interbancaria | 5.01 |
| TRM - 06/02/2012 | |
| Exchange rate (TRM) | $ 1,784.77 |
| Nominal depreciation - last 12 months | -4.66 |













