Cali is the capital of Valle del Cauca and is strategically located in the southwest. For being below the area of the geostationary orbit has a privileged location for telecommunications. It is a leader in industries such as rubber, chemicals, furniture, paper and grain mill.

• Climate: Average 24 ° C
• Population Cali metropolitan area population projection 2011:2.859.611
• Population projection Municipality of Cali 2001: 2,269,532
• Valle del Cauca projection Population 2011: 4,428,342 inhabitants
• PIB per capita 2007: U.S. $ 5.200
• Infrastructure: Cali with Buenaventura are the backbone that connects Colombia with the Cuenca del Pacifico. Through Buenaventura, direct access to the Cuenca del Pacifico and the Atlantic. The department of Valle del Cauca has two duty-free zones of great importance in the country that are the Duty-free zone Palmaseca and Duty-free zone of the Pacífico.

• With an average growth of GDP in the last decade of almost 4%, the Valley is an important economic and industrial center of the country.
• Qualified and available Workforce: in the last 9 years, 132,502 students graduated from different branches of higher education academic in the Valle del Cauca.
• In Buenaventura, 120 kilometers from Cali, there are two ports to the Pacific, including the Port of Buenaventura is listed as the main port on the Pacific throughout Latin America, which moves more than 28% of the country's trade and operate 990 maritime frequencies.
• Cali has 2 major Duty-Free Zones declared of national goods and services, and it has 3 Special Permanent Free Trade Zones and 1 extended.
• Cali occupied the tenth place between 41 destinations recommended to travel in 2011 according to the New York Times.

Potential Sectors

TICs:

Outsourcing of Services BPO

• Suppliers of Telecommunications: 23 suppliers that offer access to Internet, with more than 175.000 Mbps of installed capacity
• Easy access to different technologies as optical fiber, satelital, xDSL, cable and microwave way.
• 11 suppliers of telephone services with more than 1 ' 500.000 installed lines, where 900.000 are in service.
• Research and development Centers:
• ParqueSoft: Cluster of digital art, science, technology and related services most important of Colombia.
• Parque Tecnológico de la Umbría: Formulates and develops productive projects, of social and economic impact for the companies, educational institutions, ONG’s, governmental entities and the company in general.

Cosmetics and Toiletries

Opportunities in centers of distribution, research, development and production.

• Qualified Workforce - More than 4,200 graduates between 2001 and 2010 in careers related to the industry.
• 47 packing companies that supply to the cosmetic industry, which represents 10 % of the national total.
• Centers of I&D like support to the industry as the CIAT, additional there exists a network of universities and centers generating I&D, as INBIOTECH.
• Strategic geographic location - Excellent logistic exporting capacity into the Pacific Ocean.
• Puerto de Buenaventura, principal port on the Pacific Ocean. Movement of Load 2010: 9.604.026 tons.
• TCBuen: Buenaventura container terminal, operating since 2010.

Tourism Infrastructure:

• It has the newest event center in the country ¨Centro de Eventos Valle del Pacífico¨
• More than 290 domestic weekly flights and 55 international flights to America and Europe.

Vacacion Tourism:

• Religious tourism: Circuit of churches in Cali and Basilica de Buga.
• Salsa: Popularly known as "The World Capital of Salsa.
• Fairs and Festivals: La Feria de Cali in December.
• Nature tourism and water sports: ecotourism and adventure sports, parks, nature walks in places like Lago Calima or Pance.
• In the Pacific: sighting of Humpback Whale from July to November.
• Conferences, Conventions and Golf: 3 golf 18 holes, and two 9-hole
• Magical Experiences: Hacienda El Paraiso, dance classes (salsa) at Delirio o Salsa Cabaret
• Major events: Panpacific, AICO and Cali Exposhow.

Agri Industry.

Opportunities in biofuels and forestry.

Biofuel:

• Support for industry through CENICAÑA, Center for Research on Colombian sugar cane.
• High productivity: 9,000 liters of ethanol per hectare per year.

Forestry:

• Heights between 1,000 and 2,000 meters over the sea level, ideal for oak, walnut, cedar, eucalyptus and pine.

Workforce:

• From 2001 to 2010 in the region more than 5.180 students graduated in related careers to the sector.
• Centers of Research and development:The region has institutions and research centers on issues related to agribusiness, among which are:
  • Corporación Colombiana de Investigación Agropecuaria – Corpoica
  • Centro Internacional de Agricultura Tropical – CIAT
  • Centro de Investigación Hortofrutícola – Cenihf
  • Corporación para el desarrollo de la Biotecnología – Corporación BIOTEC
  • Centro de Investigación de la Caña de Azúcar de Colombia – Cenicaña
  • Centro para la Investigación en Sistemas Sostenibles de Producción Agropecuaria – CIPAV

• Telemark: Spanish company international leader of the market Contact Center, initiated operations in Colombia in 2009. It focuses on the provision of customer service and telemarketing Hispanic market.
• Direct TV – Telecenter Panamericana: They choose Cali since wages are 20% lower than in Bogota, Cali turnover is 2.5% while in Bogotá is 3%, the cost per square meter in Cali is on average $ 11 while in Bogotá is about $ 20. In addition there is a high availability of human resources. The customer service offered by the staff of Cali is the best.
• Venus Colombiana S.A.: Born from the need of the Ecuadoran company Plasticaucho Industrial S.A. of satisfying the needs of the Colombian clients, as for the competitive commercialization of his products of footwear. Nowadays, it is located in the industrial park of Yumbo's municipality
• AmcorMultinacional Australian plastics industry.: The company opened its plant in Palmaseca Free Zone in 2006 with an area of 1500 m2, currently has over 9,000 m2 for the production of PET containers.
• Winpack: Multinational of Chilean origin, dedicated to the production of all kinds of materials of packing and packing. It came to the Duty-free zone Palmaseca in 2009 making important investments in order to attend to the domestic market.
• Unilever: The English company opens Head office for Central America and the Andean Region and Distribution Center in the Valle del Cauca the investment was US 31.5 million and 300 employments were generated.
• City Group: This American bank invests 9.400.000 USD in January of 2007 in the city of Cali.
• Cadbury: The English multinational Cadbury dedicated to the manufacture and trade of products of confectionery, invested $7.000 million in the extension of the plant located in Cali.