- Tourism
- Foreign Investment
- Export Promotion

Investment Opportunities in Coffee Triangle
The Coffee Triangle: Region of opportunity (Risaralda, Quindío and Caldas)
Risaralda - Pereira
- Average weather: 24°C
- Population in Risaralda 2011: 930,518 inhabitants
- Population in Pereira 2011: 459,667 inhabitants
- Risaralda GDP 2010: US$ 4,587.2 million
- Risaralda GDP per capita 2010: US$ 4,958.50
- Risaralda Surface Area: 4,140 km2
- Pereira Surface Area: 702 km2
Caldas - Manizales
- Average weather: 18°C
- Population in Caldas 2011: 980,267 inhabitants
- Population in Manizales 2011: 390,084 inhabitants
- Caldas GDP 2010: US$ 4,821.1 million
- Caldas GDP per capita 2010: US$ 4,927.80
- Caldas Surface Area: 7,888 km2
- Manizales Surface Area: 477 km2
Quindío - Armenia
- Average weather: 20°C
- Population in Quindío 2011: 552.755 inhabitants
- Population in Armenia 2011: 290.482 inhabitants
- Quindío GDP 2010: US$ 2,513.3 million
- Quindío GDP per capita 2010: US$ 4,572.50
- Quindío Surface Area: 1,845 km2
- Armenia Surface Area: 115 km2
Caldas, Risaralda, and Quindío are the three departments that make up the region called the Coffee Triangle, where the best smooth coffee in the world is grown and for which Colombia has received worldwide recognition.
Located in the Center West of the Andean region, the three departments sum up a total of 2,463,540 inhabitants. In addition to the touristic appeal of its beautiful landscapes, the area has developed its vast potential for investment in the automotive sector, agribusiness, cosmetics and hygiene products, hotel and touristic infrastructure, and service outsourcing.
The Matecaña and El Edén international airports are found in the cities of Pereira and Armenia, respectively; while the Nubia de Manizales airport services domestic and regional flights. The distance between these three cities and the capital city is no longer than a one-hour flight.
Furthermore, the region’s population is indisputably talented: according to the National Ministry of Education, between 2001 and 2010, more than 90,000 students graduated from higher education programs in the region. As a result, the area is highly suitable for investing in service outsourcing.
Reasons To Invest
- Economic Dynamism: Between 2001 and 2009 the average annual regional PIB growth was almost 10%, whereas in this period, the GDP per capita was more than doubled.
- Has an excellent availability of human talent: According to the Ministry of Education between 2001 and 2009, over 90,000 graduate students in higher education programs in different areas in the region.
- Facility to make business: Two of their capital cities, Pereira and Manizales occupied the top two spots in the ranking of the World Bank Doing Business
The region is considered the first rural destination in Latin America, because of the adaptation of the traditional houses in tourist accommodations, where you can have a unique and wonderful experience - The CENTER of the CENTER for his excellent location and infrastructure: Pereira strategic center of Colombia and vital center of the region of the Triángulo del Café has become in an important promoter of national and international events that stir his economy into action and generate new options to the different sectors.
- A leader in national competitiveness: According to the report of global competitiveness of the CEPAL in 2009 Risaralda is in the range of high competitiveness occupying the 6 national position.
- Manizales was named as the Centro de Biotecnología Nacional for Colciencias
- Quindío has a well-developed tourist infrastructure, attracting both domestic and international visitors, among these it can highlight the Parque del Café, Panaca and the haciendas cafeteras.
Automotive industry
Opportunities in assemble of buses, trucks and light vehicles and autoparts - manufacture of parts for the segments of the interior Trim of vehicles and electrical components.
- Permanent Duty-free zone of goods in Pereira.
- Development of mass transit systems: Pereira - megabus.
- Clúster Metalmecanic in functioning.
- Presence of international bus assembly: BUSSCAR
Agri Industry
Opportunities in biofuels and forestry
Biofuels:
- Domestic demand guaranteed, as domestic production supplies only 70% of Colombian ethanol demand.
- Ethanol production in the region has a high average productivity.
Forestry:
- Heights between 1,000 and 2,000 meters over the sea level, ideal for Oak, Walnut, Cedar, Eucalyptus and Pine.
- About 54,550 acres without restriction for forestry investment.
Cosmetics and Toiletries
Opportunities in research and development
- Centers of I & D and industry support: Centro de Bioinformática of Colciencias (in installation). - Centro de Investigación y Estudios en Biodiversidad y Recursos Genéticos CIEBREG.
- Network of Universities and centers generating I & D - Cluster of Knowledge in Biotechnology (University, Company and State).
Outsourcing of Services BPO
Opportunities in BPO: centers of services shared for Latin America, outsourcing companies that provide services of costumer care, IT, FAO, HRO, telemedicine and I+D.
- Intermediate Cities of the Triangle of the Coffee, with abundant human qualified resource, have sheltered to Spanish companies like Telemark and Emergia that produce with more than 1.500 positions.
- Opportunities in software and services of TI: development and integration of services and applications TI, M & A and factories of software, assembly of byline centers.
- Great Cluster of technologies of the information and communications that allows the development of software for microelectronics, nanotechnology, biotechnology, agrotecnología and mobile applications.
Tourism Infrastructure
Opportunities in tourism vacation and incentives, congresses, conventions and golf.
- Three cities assembled in the same region aptitude to organize events of medium size. Three airports with 240 domestic weekly flights around the country and direct flights to Panama and The United States.
- Beautiful coffee farms, theme and natural parks, sports of adventure, holidays and fairs and an environment of rest accompany the events in this region.
- Snowcapped Mountain, thermal spring, farming of coffee and theme parks.
Vacation Tourism
History and Culture: Magical Towns. Coffee route
- Theme parks: PANACA and Parque Nacional del Café.
- Nature Tourism: Incomparable natural scenes and Coffee designated Landscape Cultural Heritage of the Humanity for the UNESCO.
- Sighting of birds: Paradise for the observers of birds with an impressive number of species.
- Adventure Tourism: The region offers spectacular scenery to practice adventure.
Incentives, Conferences, Conventions and Golf
Experiment the coffee process from cultivation to processing.
- Adventure activities: The highest and extensive canopy of Colombia.
- Go on in Willys for Salento and ascent to the Valle del Cocora.
- Modern enclosures for events of medium size
- 3 fields of 18 holes, created by Colombian designers.
Succes Stories
- Telemark: Spanish Contact Center dedicated to operations of voice, inbound and outbound and services of value added as the graphical design, investing in 2009 USD 4.410.000.
- Suzuki: In Pereira, there is the most modern assembler of motorcycles of Latin America.
- Voxmark: Contact Center of local origin, which offers his services to international companies, focuses in operations of outbound.
- ABB: A Switzerland Company, ABB is a leading company in technology of power and of automation that collaborates with the industrial clients and with the companies of basic services to improve their performance. Plant of Transformers located in the Industrial zone of the municipality Dosquebradas.
- Parque Arauco: Real-estate Investments that ascend to 80 million dollars.
- Daewoo: In 2009 the South Korean company invests USD 15.000.000 in Pereira's city.
- Samsung: In 2008 the South Korean company invests USD 2.200.000 in Pereira.
- Kimberly-Clark: In 2008 Kimberly-Clark invests USD 161.400.000 in Pereira.
- Parque Arauco: The Chilean Company dedicated to the construction of real-estate special structures for the retail, inaugurated in 2010 the first mall located in Pereira, with a plan of at least ten structures.
| Economic Indicators 17/05/2012 |
|
| Inflation | |
| Goal of inflation | 2.0-4.0 % |
| Annual inflation | 3.43 |
| Rates of interest - 17/05/2012 | |
| Rate of intervention | 5.25 % |
| Rate Interbancaria | 5.26 |
| TRM - 17/05/2012 | |
| Exchange rate (TRM) | $ 1,793.61 |
| Nominal depreciation - last 12 months | -1.18 |











